The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
£24.99
Includes FREE deliveryUsually despatched within 5 days
Paperback / softback by David Pearson
Short Description:
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed.... Read more
Publisher: Kogan Page LtdPublication Date: 03/12/2013
ISBN13: 9780749471064, 978-0749471064
ISBN10: 0749471069
Number of Pages: 336