Description

Analyzing how tennis turned pro
The arrival of the Open era in 1968 was a watershed in the history of tennis--the year that marked its advent as a professionalized sport. Merging wide-angle history with individual stories of players and off-the-court figures, Greg Ruth charts tennis’s evolution into the game we watch today. His vivid account moves from the cloistered world of nineteenth-century lawn tennis through the longtime amateur-professional divide and the battles over commercialization that raged from the 1920s until 1968. From there, Ruth details the post-1968 expansion of the game as it was transformed by bankable superstars, a popular women’s tour, rival governing bodies, and sponsorship money. What emerges is a fascinating history of the economics and politics that made tennis a decisive, if unlikely, force in the creation of modern-day sports entertainment.

Comprehensive and engaging, Tennis tells the interlocking stories of the figures and factors that birthed the professional game.

Tennis: A History from American Amateurs to Global Professionals

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Paperback / softback by Greg Ruth

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Analyzing how tennis turned pro The arrival of the Open era in 1968 was a watershed in the history of... Read more

    Publisher: University of Illinois Press
    Publication Date: 27/07/2021
    ISBN13: 9780252085888, 978-0252085888
    ISBN10: 0252085884

    Number of Pages: 368

    Non Fiction , History

    Description

    Analyzing how tennis turned pro
    The arrival of the Open era in 1968 was a watershed in the history of tennis--the year that marked its advent as a professionalized sport. Merging wide-angle history with individual stories of players and off-the-court figures, Greg Ruth charts tennis’s evolution into the game we watch today. His vivid account moves from the cloistered world of nineteenth-century lawn tennis through the longtime amateur-professional divide and the battles over commercialization that raged from the 1920s until 1968. From there, Ruth details the post-1968 expansion of the game as it was transformed by bankable superstars, a popular women’s tour, rival governing bodies, and sponsorship money. What emerges is a fascinating history of the economics and politics that made tennis a decisive, if unlikely, force in the creation of modern-day sports entertainment.

    Comprehensive and engaging, Tennis tells the interlocking stories of the figures and factors that birthed the professional game.

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