Description
Book SynopsisA hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning!
In Ten Steps to Fundraising Success, two of the country''s leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization''s financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick''s highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.
Trade Review"Fundraising success comes when you pick one fundraising strategy and pursue it with single-minded determination." (New Directions in Philanthropy, 1/02)
Table of ContentsFigure, Tables, and Exercises.
Acknowledgments.
About the Authors.
Introduction: Before You Take Your First Step.
Step One: Assess Your Organization's Current Fundraising Efforts.
Step Two: Assess the Fundraising Strengths and Weaknesses of Your Board Members and Staff.
Step Three: Assemble the Team to Select the Best Fundraising Strategy.
Step Four: Weigh the Costs and Benefits of the Five Strategies for Fundraising Success.
Step Five: Choose the Fundraising Strategy That's Right for Your Organization's Mission.
Step Six: Set Fundraising Goals That Support Your Fundraising Strategy.
Step Seven: Turn Fundraising Goals into Achievable Objectives.
Step Eight: Choose the Right Tactics for Your Fundraising Strategy and Goals.
Step Nine: Create a Master Calendar and Keep on Track.
Step Ten: Measure Your Organization's Progress.
Glossary of Key Terms.
How to Use the CD-ROM.
