Description

Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs

Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies.

  • Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs
  • Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies
  • Challenges businesses to rethink their uses of existing technologies

Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.

Technology at the Margins: How IT Meets the Needs of Emerging Markets

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Hardback by Sailesh Chutani , Jessica Rothenberg Aalami

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Short Description:

Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 30/12/2010
    ISBN13: 9780470639979, 978-0470639979
    ISBN10: 0470639970

    Number of Pages: 192

    Non Fiction , Business, Finance & Law

    Description

    Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs

    Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies.

    • Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs
    • Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies
    • Challenges businesses to rethink their uses of existing technologies

    Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.

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