Description
Imagine if you could always get what you want - just by speaking well.
For decades academics have been slowly cracking the secret codes of spoken language used by successful speakers to achieve their aims.
Now in this practical and eye-opening guide, Jonathan Clifton, a linguistics expert who has been decoding language for decades, identifies these below-the-radar tactics, explaining how and why they work.
And he sets out 100 ways to successfully apply these secret codes of spoken language yourself, and achieve your goals in life, love and work. Debate, small talk, negotiation, advertising, apologies, presentations, and news interviews, all are revealed in Dr Clifton''s prescription for conversational joy.
Dr Clifton, an associate professor at the Université Polytechnique Hauts-de-France, France, has been teaching communication to students at universities in Europe and India for the past 25 years.
However, he has come to realise tha
