Description

How the words we use—and don't use—reinforce dominant cultural norms

Why is the term "openly gay" so widely used but "openly straight" is not? What are the unspoken assumptions behind terms like "male nurse," "working mom," and "white trash"? Taken for Granted exposes the subtly encoded ways we talk about topics like race, gender, sexuality, and social status, offering a provocative look at the word choices we make every day without even realizing it. Eviatar Zerubavel describes how the words we use provide telling clues about the things we take for granted. By marking "women’s history" or "Black History Month," we are also reinforcing the apparent normality of the history of white men. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance—and shape what we take for granted.

Taken for Granted: The Remarkable Power of the Unremarkable

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How the words we use—and don't use—reinforce dominant cultural normsWhy is the term "openly gay" so widely used but "openly... Read more

    Publisher: Princeton University Press
    Publication Date: 10/03/2020
    ISBN13: 9780691202433, 978-0691202433
    ISBN10: 0691202435

    Number of Pages: 160

    Non Fiction , Politics, Philosophy & Society

    Description

    How the words we use—and don't use—reinforce dominant cultural norms

    Why is the term "openly gay" so widely used but "openly straight" is not? What are the unspoken assumptions behind terms like "male nurse," "working mom," and "white trash"? Taken for Granted exposes the subtly encoded ways we talk about topics like race, gender, sexuality, and social status, offering a provocative look at the word choices we make every day without even realizing it. Eviatar Zerubavel describes how the words we use provide telling clues about the things we take for granted. By marking "women’s history" or "Black History Month," we are also reinforcing the apparent normality of the history of white men. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance—and shape what we take for granted.

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