Description

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models.

This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.

This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.


Sustainable Innovation: Trends in Marketing and Management

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Hardback by Anshu Saxena Arora , Sabine Bacouel-Jentjens

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Short Description:

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints,... Read more

    Publisher: Springer Nature Switzerland AG
    Publication Date: 09/12/2019
    ISBN13: 9783030304201, 978-3030304201
    ISBN10: 3030304205

    Number of Pages: 154

    Non Fiction , Business, Finance & Law

    Description

    In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models.

    This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.

    This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.


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