Description

The “British Invasion” ushered in by the Beatles in the 1960s is but a spark next to the bonfire that is the inferno of South Korean culture now consuming audiences around the world. From K-pop bands like BTS headlining at the United Nations to the wellness industry’s obsession with kimchi's probiotic benefits, Korea is everywhere. Topping this greatest hits chart is Squid Game, a genre-bending Netflix series that has ignited social media platforms and inspired fascinated devotion across the world.

The seeds for a deep collaborative relationship between Netflix and K-drama had been sown long before the phenomenal success of Squid Game, but what particular social conditions allowed for this show to speak viscerally to global audiences today as the most-watched drama in ninety countries? In Way Ahead of Squid Game, scholar of Korean pop culture Suk-Young Kim throws back the curtain to reveal the multiple factors accounting for the global dominance of K-culture. It investigates the origins, manifestations, and future prospects for this cultural juggernaut, making it essential reading for both content creators and fans of Korean culture across all media.

Surviving Squid Game: A Guide to K-Drama, Netflix, and Global Streaming Wars

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The “British Invasion” ushered in by the Beatles in the 1960s is but a spark next to the bonfire that... Read more

    Publisher: Globe Pequot Press
    Publication Date: 15/05/2023
    ISBN13: 9781493072729, 978-1493072729
    ISBN10: 1493072722

    Number of Pages: 216

    Non Fiction , Art & Photography

    Description

    The “British Invasion” ushered in by the Beatles in the 1960s is but a spark next to the bonfire that is the inferno of South Korean culture now consuming audiences around the world. From K-pop bands like BTS headlining at the United Nations to the wellness industry’s obsession with kimchi's probiotic benefits, Korea is everywhere. Topping this greatest hits chart is Squid Game, a genre-bending Netflix series that has ignited social media platforms and inspired fascinated devotion across the world.

    The seeds for a deep collaborative relationship between Netflix and K-drama had been sown long before the phenomenal success of Squid Game, but what particular social conditions allowed for this show to speak viscerally to global audiences today as the most-watched drama in ninety countries? In Way Ahead of Squid Game, scholar of Korean pop culture Suk-Young Kim throws back the curtain to reveal the multiple factors accounting for the global dominance of K-culture. It investigates the origins, manifestations, and future prospects for this cultural juggernaut, making it essential reading for both content creators and fans of Korean culture across all media.

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