Description

Innovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyses innovation success at the company, rather than the project, level and contributes to the development of a new theory on innovation management in small and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.

Successful Innovation: Towards a New Theory for the Management of Small and Medium-sized Enterprises

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£131.00

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Hardback by Jan Cobbenhagen

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Innovation as an activity is not new - what has changed is the pace at which firms have to innovate.... Read more

    Publisher: Edward Elgar Publishing Ltd
    Publication Date: 27/09/2000
    ISBN13: 9781840643886, 978-1840643886
    ISBN10: 1840643889

    Number of Pages: 384

    Non Fiction , Business, Finance & Law

    Description

    Innovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyses innovation success at the company, rather than the project, level and contributes to the development of a new theory on innovation management in small and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.

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