Description
Book SynopsisInnovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyses innovation success at the company, rather than the project, level and contributes to the development of a new theory on innovation management in small and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.
Trade Review'For years the focus of innovation management has been solely on large corporations. With Successful Innovation
, Jan Cobbenhagen has paved a new way for managing the innovative process in small and medium-sized enterprises. This book provides a valuable and insightful framework for not only understanding but also harnessing innovation. A particular attraction of the book is that it speaks to both scholars as well as practitioners. Just as novel theoretical insights about the role of innovative activity in SMEs are provided, so too are practical lessons for organising and managing an innovative firm.' -- David B. Audretsch, Indiana University, Bloomington, US and Otto Beisheim School WHU, Germany
'This is a wonderful book. For all those interested in innovation, it is a must read.' -- Zoltan J. Acs, George Mason University, US
Table of ContentsContents: Preface Part I: Theory and Methodology 1. Practical Framework 2. Theoretical Framework 3. Methodology 4. Sketching the Model Part II: Empirical Findings 5. Technological Competencies 6. Marketing Competencies 7. Organisational Competencies 8. The Competencies Triad Part III: Discussion 9. Locus of Control References Index
