Description

Book Synopsis

Understanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what's in their job description? How do you build an outstanding team? (Spoiler: it's not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership.

As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people''s attitudes, thinking and behavior and which may boost, or undermine a leader''s authority, the performance of teams or the quality of key customer

Table of Contents

About the Author

Acknowledgments

Introduction

1 Leadership in context

Leadership in organizations

Day-to-day leadership

2 Leadership as social influence

Influence, leadership, and evolutionary biology

Making sense of the world

Touch

Sight

Hearing

Smell

Taste

Interoception

Proprioception

3 Brain, mind, and body

The mind–brain connection

The mind–body connection

Latent talent

4 The underworld of the subliminal

Character assassinations

Smelling memories

Fright or flight

5 Influence, emotions, and self-leadership

Homo sapiens vs. Homo corporaticus

Amygdala hijack and the fear of flying computers

Fear, risk-taking, and innovation

Buckle up and enjoy the ride

Emotional framing

6 We communicate more than we think

Every body communicates

No glossing over glossophobia

The power of gaze

7 Empathy revisited

The busy sidewalk challenge

Random acts of influence

Reading the room

8 Everyone is an influencer

Botox and the power of embodied emotions

Dressing the part

Touching experiences

A face for radio

Beauty: More than just in the eyes of the beholder

9 Emotional contagion

The 1962 Tanzania laughing epidemic

First olfactory impressions count

A good nose for bad health

The persistent smell of aggression

Will you join us for our smellwalk?

10 The power of humor, trust, and charisma

Humor, a universal language

Funny speeches and other ordeals

Trust – the social superglue

Trust me, I’m smiling

Charisma: A gift from the gods?

Making it stick: The secrets of powerful speech

11 Leading with guts

Credit to the roomers

Gut health and gut decisions

The power of kraut-based computing

12 The intuitive leader

All quiet in Anacostia

Making intuitive decisions work

Steve Jobs and the dork problem

Intuitive farming

13 Connecting brains

Spooky action at a close distance

The leader as entrainer

Brain synchronization and team performance

14 Toxic leadership: An organizational spectrum disease

The productive narcissist

What makes a psychopath?

The oxymoronic successful psychopath

Welcome to our Jurassic organization

Is the world in need of toxic leaders?

Nutric leadership: An antidote

Ethics in action

Commitment

Kindness and modesty

Honesty and candor

A positive mindset

Strength and decisiveness

Health and energy

Vision and empathy

15 Epilogue

Index

Subliminal Leadership

    Product form

    £32.99

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    Order before 4pm tomorrow for delivery by Fri 26 Jun 2026.

    A Paperback by Thomas Frankl

    15 in stock


      View other formats and editions of Subliminal Leadership by Thomas Frankl

      Publisher: Taylor & Francis Ltd
      Publication Date: 1/22/2023 12:11:00 AM
      ISBN13: 9781032585628, 978-1032585628
      ISBN10: 1032585625

      Description

      Book Synopsis

      Understanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what's in their job description? How do you build an outstanding team? (Spoiler: it's not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership.

      As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people''s attitudes, thinking and behavior and which may boost, or undermine a leader''s authority, the performance of teams or the quality of key customer

      Table of Contents

      About the Author

      Acknowledgments

      Introduction

      1 Leadership in context

      Leadership in organizations

      Day-to-day leadership

      2 Leadership as social influence

      Influence, leadership, and evolutionary biology

      Making sense of the world

      Touch

      Sight

      Hearing

      Smell

      Taste

      Interoception

      Proprioception

      3 Brain, mind, and body

      The mind–brain connection

      The mind–body connection

      Latent talent

      4 The underworld of the subliminal

      Character assassinations

      Smelling memories

      Fright or flight

      5 Influence, emotions, and self-leadership

      Homo sapiens vs. Homo corporaticus

      Amygdala hijack and the fear of flying computers

      Fear, risk-taking, and innovation

      Buckle up and enjoy the ride

      Emotional framing

      6 We communicate more than we think

      Every body communicates

      No glossing over glossophobia

      The power of gaze

      7 Empathy revisited

      The busy sidewalk challenge

      Random acts of influence

      Reading the room

      8 Everyone is an influencer

      Botox and the power of embodied emotions

      Dressing the part

      Touching experiences

      A face for radio

      Beauty: More than just in the eyes of the beholder

      9 Emotional contagion

      The 1962 Tanzania laughing epidemic

      First olfactory impressions count

      A good nose for bad health

      The persistent smell of aggression

      Will you join us for our smellwalk?

      10 The power of humor, trust, and charisma

      Humor, a universal language

      Funny speeches and other ordeals

      Trust – the social superglue

      Trust me, I’m smiling

      Charisma: A gift from the gods?

      Making it stick: The secrets of powerful speech

      11 Leading with guts

      Credit to the roomers

      Gut health and gut decisions

      The power of kraut-based computing

      12 The intuitive leader

      All quiet in Anacostia

      Making intuitive decisions work

      Steve Jobs and the dork problem

      Intuitive farming

      13 Connecting brains

      Spooky action at a close distance

      The leader as entrainer

      Brain synchronization and team performance

      14 Toxic leadership: An organizational spectrum disease

      The productive narcissist

      What makes a psychopath?

      The oxymoronic successful psychopath

      Welcome to our Jurassic organization

      Is the world in need of toxic leaders?

      Nutric leadership: An antidote

      Ethics in action

      Commitment

      Kindness and modesty

      Honesty and candor

      A positive mindset

      Strength and decisiveness

      Health and energy

      Vision and empathy

      15 Epilogue

      Index

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