Description

Book Synopsis
To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.

Subject to Change

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    £22.39

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    RRP £27.99 – you save £5.60 (20%)

    Order before 4pm today for delivery by Fri 7 Aug 2026.

    A Hardback by Peter Merholz, Todd Wilkens, Brandon Schauer

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      Publisher: O'Reilly Media
      Publication Date: Publication Date: 20/05/2008
      ISBN13: 9780596516833, 978-0596516833
      ISBN10: 0596516835

      Description

      Book Synopsis
      To achieve success in ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. This book demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.

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