Description

In the late 1930s and early 1940s, a wave of state-sponsored“national fitness” programs swept Britain and its formersettler colonies, laying the foundations for the twentiethcentury’s obsession with fitness. In Strong, Beautiful andModern, Charlotte Macdonald shows how governments encouragedcitizens to be healthier and more active and thereby reinforced thecultural ties of the Empire. Alongside these state-sponsored effortswas a growing emphasis from business, the medical establishment, andpopular culture on the importance of having “a betterbody.” At a time when government concern over public healthissues such as obesity is once again on the rise, Macdonald offersvaluable lessons as to why the first national fitness drive wasultimately a failure. Drawing on extensive research, Strong,Beautiful and Modern is a lively investigation into the way peopleand their governments think about health and well-being, and howhistorical views have shaped our modern life.

Strong, Beautiful and Modern: National Fitness in Britain, New Zealand, Australia and Canada, 1935-1960

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Hardback by Charlotte Macdonald

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In the late 1930s and early 1940s, a wave of state-sponsored“national fitness” programs swept Britain and its formersettler colonies, laying... Read more

    Publisher: University of British Columbia Press
    Publication Date: 20/01/2013
    ISBN13: 9780774825283, 978-0774825283
    ISBN10: 0774825286

    Number of Pages: 240

    Non Fiction , History

    Description

    In the late 1930s and early 1940s, a wave of state-sponsored“national fitness” programs swept Britain and its formersettler colonies, laying the foundations for the twentiethcentury’s obsession with fitness. In Strong, Beautiful andModern, Charlotte Macdonald shows how governments encouragedcitizens to be healthier and more active and thereby reinforced thecultural ties of the Empire. Alongside these state-sponsored effortswas a growing emphasis from business, the medical establishment, andpopular culture on the importance of having “a betterbody.” At a time when government concern over public healthissues such as obesity is once again on the rise, Macdonald offersvaluable lessons as to why the first national fitness drive wasultimately a failure. Drawing on extensive research, Strong,Beautiful and Modern is a lively investigation into the way peopleand their governments think about health and well-being, and howhistorical views have shaped our modern life.

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