Description
Offering a practical and phenomenon-driven perspective,
Strategy in a Turbulent Era expertly analyses questions relating to strategy in light of different forms of turbulence. From the global COVID-19 pandemic outbreak to the escalation in number and far reaching implications of new
technologies, such as artificial intelligence and cryptocurrencies, this timely book explores how recent sources of turbulence are rapidly transforming the nature and dynamics of global competition.
Featuring contributions from leading experts in the fields of strategy, international business and entrepreneurship, the book provides a comprehensive overview of the impact of turbulence on
global competition, with practical insights into navigating the ever-changing business landscape.
Chapters identify the most significant ramifications of the current dimensions of turbulence,including environmental, organisational, political, societal, and technological, that executives encounter in strategy and management.
This authoritative book will be welcomed by students, scholars, and researchers of international business, strategic management, and the wider field of organisational studies. It will also appeal to business managers, consultants, entrepreneurs, and strategists alike on account of its unique approach to business strategy.
