Description

A revised edition of the bestselling classic

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

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£37.00

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Hardback by Andrew Campbell , Michael Goold

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A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 25/04/2014
    ISBN13: 9781118818374, 978-1118818374
    ISBN10: 1118818377

    Number of Pages: 400

    Non Fiction , Business, Finance & Law

    Description

    A revised edition of the bestselling classic

    This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

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