Description

The philosophy at the heart of Bob de Wit���s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field. Recognizing that there is no simple answer to the question of ���what is strategy���, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.

Strategy: An International Perspective

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Paperback / softback by Bob de Wit , Bob de Wit

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The philosophy at the heart of Bob de Wit���s landmark text Strategy is that an understanding of the topic can... Read more

    Publisher: Cengage Learning EMEA
    Publication Date: 17/03/2020
    ISBN13: 9781473765856, 978-1473765856
    ISBN10: 1473765854

    Number of Pages: 848

    Not Just Books , Stationery

    Description

    The philosophy at the heart of Bob de Wit���s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field. Recognizing that there is no simple answer to the question of ���what is strategy���, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.

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