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Book Synopsis
This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker''s perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

Strategies in Emerging Markets: A Case Book on

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    A Paperback / softback by Michael W Hansen, Marcus M Larsen, Torben Pedersen

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      Publisher: Copenhagen Business School Press
      Publication Date: 30/08/2010
      ISBN13: 9788763002363, 978-8763002363
      ISBN10: 8763002361
      Also in:
      Business strategy International business International economics

      Description

      Book Synopsis
      This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker''s perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

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