Description

Book Synopsis
The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise. Focusing on technology based enterprises, the author elaborates on the powerful methods for planning, organization and control; and on starting, growing and maturing organizations that create human-centered products and systems. Case studies include the aerospace, computer and electronics industries, as well as technology-oriented government institutions.

Table of Contents
Design for Success.

Case Studies.

Characteristics of Successful Enterprises.

A Model of the Enterprise.

Strategic Planning.

A Structured Approach to Planning.

Case Studies.

Management and Administration.

The Business Plan.

Implications for Senior Management.

The Broader Context of Innovation.

Indexes.

Strategies for Innovation

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    A Hardback by William B. Rouse

    £151.16

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      Book details

      Publisher John Wiley & Sons Inc
      Published 7 July 1992
      ISBN-13 9780471559047
      978-0471559047
      ISBN-10 0471559040
      Also in:
      Business strategy Electronics and communications engineering Ergonomics

      Description

      Book Synopsis
      The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise. Focusing on technology based enterprises, the author elaborates on the powerful methods for planning, organization and control; and on starting, growing and maturing organizations that create human-centered products and systems. Case studies include the aerospace, computer and electronics industries, as well as technology-oriented government institutions.

      Table of Contents
      Design for Success.

      Case Studies.

      Characteristics of Successful Enterprises.

      A Model of the Enterprise.

      Strategic Planning.

      A Structured Approach to Planning.

      Case Studies.

      Management and Administration.

      The Business Plan.

      Implications for Senior Management.

      The Broader Context of Innovation.

      Indexes.

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