Description
Book SynopsisThe principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise. Focusing on technology based enterprises, the author elaborates on the powerful methods for planning, organization and control; and on starting, growing and maturing organizations that create human-centered products and systems. Case studies include the aerospace, computer and electronics industries, as well as technology-oriented government institutions.
Table of ContentsDesign for Success.
Case Studies.
Characteristics of Successful Enterprises.
A Model of the Enterprise.
Strategic Planning.
A Structured Approach to Planning.
Case Studies.
Management and Administration.
The Business Plan.
Implications for Senior Management.
The Broader Context of Innovation.
Indexes.
