Description

Book Synopsis
Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.

Table of Contents
Managing the Creative Process in a Cross-Functional Global Environment; Product Concept Development in a Competitive Marketplace; Business Analysis and Market Potential; Getting a Product from the Laboratory to the Market; Commercialization of New Technology.

Strategic Technology Management: Building Bridges

    Product form

    £65.55

    Includes FREE delivery

    RRP £69.00 – you save £3.45 (5%)

    Order before 4pm tomorrow for delivery by Thu 13 Aug 2026.

    A Paperback / softback by George Tesar, Sibdas Ghosh, Steven W Anderson

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Strategic Technology Management: Building Bridges by George Tesar

      Publisher: Imperial College Press
      Publication Date: Publication Date: 11/06/2008
      ISBN13: 9781860949265, 978-1860949265
      ISBN10: 1860949266

      Description

      Book Synopsis
      Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.

      Table of Contents
      Managing the Creative Process in a Cross-Functional Global Environment; Product Concept Development in a Competitive Marketplace; Business Analysis and Market Potential; Getting a Product from the Laboratory to the Market; Commercialization of New Technology.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account