Description

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. Visit the authors' website at strategystory.co.uk

Strategic Management: Strategists at Work

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£43.99

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Paperback / softback by Robert MacIntosh , Donald MacLean

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Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The... Read more

    Publisher: Bloomsbury Publishing PLC
    Publication Date: 06/04/2023
    ISBN13: 9781350347588, 978-1350347588
    ISBN10: 1350347582

    Number of Pages: 264

    Non Fiction , Business, Finance & Law

    Description

    Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. Visit the authors' website at strategystory.co.uk

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