Description
Book SynopsisThis book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors'' firms and the associated professions.
Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations.
The book will provide a valuable tool for the strategic development of construction firms.
Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond re
Table of Contents
Introduction PART A - Construction and its Business Environment.
Construction - an Overview of the Market.
The Strategic Role of the Actors in the Construction Process.
Clients, Constructors and Competencies.
PART B - Concepts of Strategic Management.
The Firm and the Strategic Management Process.
Strategic Behaviour of Construction Firms.
Strategies for International Construction.
PART C - Techniques for the Strategic Planner.
Portfolio Management, Delphi Techniques and Scenarios.
Marketing and Promotional Strategies in Construction.
PART D - Summary.
A synthesis of Strategic Management in Construction.
Index.
