Description

Forundergraduate and graduate courses in strategic management.

Apractical, skills-oriented approach to strategic management

Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide.

Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition

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£59.99

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Usually despatched within days
Paperback / softback by Fred David , Forest David

1 in stock

Short Description:

Forundergraduate and graduate courses in strategic management. Apractical, skills-oriented approach to strategic management Intoday’s economy, gaining and sustaining a competitive... Read more

    Publisher: Pearson Education Limited
    Publication Date: 29/06/2022
    ISBN13: 9781292441405, 978-1292441405
    ISBN10: 1292441402

    Number of Pages: 672

    Non Fiction , Business, Finance & Law

    Description

    Forundergraduate and graduate courses in strategic management.

    Apractical, skills-oriented approach to strategic management

    Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide.

    Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

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