Description
Book SynopsisFred R. David, Forest R.David, and Meredith E. David area fathersondaughterteam that have published more than 50 articles in journals such as the Academyof Management Review, Academy of Management Executive, Journal of AppliedPsychology, Long Range Planning, International Journal of Management, Journalof Business Strategy, and Advanced Management Journal. Tworecent articles, listed below, are changing the way some strategic managementcourses are taught. Fred R. David hasbeen lead author of this textbook for three decades. This text is a globalleader in the field of strategic management providing an applications,practitioner-approach to the discipline. Approximately 500 colleges anduniversities currently use this textbook in 20 countries. With a PhD inManagement from the University of South Carolina, Dr. David is currently theTranSouth Professor of Strategic Planning at Francis Marion University inFlorence, South Ca
Table of Contents
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
- The Nature of Strategic Management
- Business Vision and Mission
- The External Assessment
- The Internal Assessment
- Strategies in Action
- Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
- Implementing Strategies: Management and Marketing Issues
- Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
- Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
- Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
- Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
- How to Prepare and Present a Case Analysis
