Description
Book SynopsisColin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of
The 30 Day MBA series, The Business Plan Workbook and
Financial Management for the Small Business (all published by Kogan Page).
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: Finding the Right Business Opportunity;
- Chapter - 02: Picking the Right Business for You;
- Chapter - 03: Researching the Market;
- Chapter - 04: Business Ownership and Title Issues;
- Chapter - 05: Operating from Home;
- Chapter - 06: Keeping the Communication Lines Open;
- Chapter - 07: Bringing Your Product or Service to Market;
- Chapter - 08: Building and Using Your Website;
- Chapter - 09: Doing the Numbers;
- Chapter - 10: Raising the Money;
- Chapter - 11: Preparing a Business Plan;
- Chapter - 12: Taking on Employees;
- Chapter - 13: Growing Profitably;
- Chapter - 14: Starting Up Overseas
