Description

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

Start-up: A Practical Guide to Starting and Running a New Business

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£44.99

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Paperback / softback by Tom Harris

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This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to... Read more

    Publisher: Springer Nature Switzerland AG
    Publication Date: 28/12/2018
    ISBN13: 9783030068714, 978-3030068714
    ISBN10: 3030068714

    Number of Pages: 146

    Non Fiction , Business, Finance & Law

    Description

    This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

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