Description

Many technologies begin life as someone's vision of an ambitious, perhaps audacious, technology that is expected to have a revolutionary impact on consumers-whether families, companies, or societies. However, if this highly touted technology fails 'prematurely' at some point in its life history, it becomes a spectacular flop.

Employing a behavioral perspective, this book presents a sample of twelve spectacular flops encompassing the past three centuries-ranging from the world's first automobile to the nuclear-powered bomber. Because technologies may fail from many different causes, spectacular flops pose a special challenge to the author's long-term project of furnishing generalizations about technological change.

Instead of constructing generalizations that apply to all spectacular flops, this book provides limited generalizations that pertain to particular groups of technologies bounded by parameters such as 'long-term development projects' and 'one-off projects.' The reader need have no prior familiarity with the technologies because basic principles are introduced as needed.

Spectacular Flops: Game-Changing Technologies That Failed

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Paperback / softback by Michael Brian Schiffer

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Many technologies begin life as someone's vision of an ambitious, perhaps audacious, technology that is expected to have a revolutionary... Read more

    Publisher: Eliot Werner Publications Inc
    Publication Date: 30/04/2019
    ISBN13: 9780989824996, 978-0989824996
    ISBN10: 989824993

    Number of Pages: 300

    Non Fiction , Mathematics & Science , Education

    Description

    Many technologies begin life as someone's vision of an ambitious, perhaps audacious, technology that is expected to have a revolutionary impact on consumers-whether families, companies, or societies. However, if this highly touted technology fails 'prematurely' at some point in its life history, it becomes a spectacular flop.

    Employing a behavioral perspective, this book presents a sample of twelve spectacular flops encompassing the past three centuries-ranging from the world's first automobile to the nuclear-powered bomber. Because technologies may fail from many different causes, spectacular flops pose a special challenge to the author's long-term project of furnishing generalizations about technological change.

    Instead of constructing generalizations that apply to all spectacular flops, this book provides limited generalizations that pertain to particular groups of technologies bounded by parameters such as 'long-term development projects' and 'one-off projects.' The reader need have no prior familiarity with the technologies because basic principles are introduced as needed.

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