Description

Book Synopsis

Now in its 11th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches.

Using a traditional step-by-step approach combined with up-to-date communication theory, this no-frills textbook allows students to prepare, practice, and present speeches. This new edition places greater emphasis on the skills needed to communicate effectively both online and offline. It analyses the similarities and differences between in-person speaking and online video conferencing and explores technical online attributes such as best Zoom protocols. This new edition also provides a deeper focus on the ethics and ethical implications associated with communicating in public and assesses issues such as trustworthiness, integrity, and respect for others.

A valuable resource in the traditional, online, or hybrid classroom, this is an essential textbook for general courses in public speaking and speech comm

Table of Contents

1. Speech Communication 2. Audience Analysis 3. Determine Your Purpose and Subject 4. The Introduction and Conclusion 5. Gathering Supportive Material 6. Supporting Your Ideas 7. Organizing the Body of Your Speech 8. Delivering Your Speech 9. Informing 10. Persuasion 11. Group Communication 12. Speaking Online 13. The Tech Savvy Leader

Speaking with a Purpose

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    £142.50

    Includes FREE delivery

    RRP £150.00 – you save £7.50 (5%)

    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Hardback by Arthur Koch, Jason Schmitt

    15 in stock


      View other formats and editions of Speaking with a Purpose by Arthur Koch

      Publisher: Taylor & Francis Ltd
      Publication Date: 1/3/2023 12:08:00 AM
      ISBN13: 9781032512945, 978-1032512945
      ISBN10: 1032512946

      Description

      Book Synopsis

      Now in its 11th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches.

      Using a traditional step-by-step approach combined with up-to-date communication theory, this no-frills textbook allows students to prepare, practice, and present speeches. This new edition places greater emphasis on the skills needed to communicate effectively both online and offline. It analyses the similarities and differences between in-person speaking and online video conferencing and explores technical online attributes such as best Zoom protocols. This new edition also provides a deeper focus on the ethics and ethical implications associated with communicating in public and assesses issues such as trustworthiness, integrity, and respect for others.

      A valuable resource in the traditional, online, or hybrid classroom, this is an essential textbook for general courses in public speaking and speech comm

      Table of Contents

      1. Speech Communication 2. Audience Analysis 3. Determine Your Purpose and Subject 4. The Introduction and Conclusion 5. Gathering Supportive Material 6. Supporting Your Ideas 7. Organizing the Body of Your Speech 8. Delivering Your Speech 9. Informing 10. Persuasion 11. Group Communication 12. Speaking Online 13. The Tech Savvy Leader

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