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Book Synopsis

This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.

Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland.




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Software Product Management: The ISPMA-Compliant Study Guide and Handbook

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    A Paperback by Hans-Bernd Kittlaus, Samuel A. Fricker

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      View other formats and editions of Software Product Management: The ISPMA-Compliant Study Guide and Handbook by Hans-Bernd Kittlaus

      Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
      Publication Date: 09/05/2018
      ISBN13: 9783662568712, 978-3662568712
      ISBN10: 3662568713
      Also in:
      Business mathematics and systems Business strategy Management and management techniques

      Description

      Book Synopsis

      This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.

      Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland.




      Trade Review



      Table of Contents

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