Description
Book SynopsisA timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers.
Table of ContentsForeword.
Preface.
Acknowledgments.
Part I: Foundation of Social Network Analysis.
Chapter 1: An Introduction to Social Network Analysis.
Chapter 2: Formal Methods for Network Analysis.
Chapter 3: Theoretical Foundation.
Chapter 4: Measures of Power and Influence.
Part II: Social Network Analysis Case Study.
Chapter 5: Telecommunications Environment.
Chapter 6: Social Network Modeling.
Chapter 7: Assessing the Social Network Model.
Chapter 8: Evaluating the Business Results.
Chapter 9: Final Remarks for the Case Study.
Part III: SAS Capabilities for Social Network Analysis.
Chapter 10: Basic Statistics.
Chapter 11: Overview of the Link Analysis Node.
Chapter 12: Visualization Capabilities for Social Network Analysis.
Chapter 13: A Note about OPTGRAPH.
Bibliography.
About the Author.
Index.
