Description

Book Synopsis
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers.

Table of Contents
Foreword.

Preface.

Acknowledgments.

Part I: Foundation of Social Network Analysis.

Chapter 1: An Introduction to Social Network Analysis.

Chapter 2: Formal Methods for Network Analysis.

Chapter 3: Theoretical Foundation.

Chapter 4: Measures of Power and Influence.

Part II: Social Network Analysis Case Study.

Chapter 5: Telecommunications Environment.

Chapter 6: Social Network Modeling.

Chapter 7: Assessing the Social Network Model.

Chapter 8: Evaluating the Business Results.

Chapter 9: Final Remarks for the Case Study.

Part III: SAS Capabilities for Social Network Analysis.

Chapter 10: Basic Statistics.

Chapter 11: Overview of the Link Analysis Node.

Chapter 12: Visualization Capabilities for Social Network Analysis.

Chapter 13: A Note about OPTGRAPH.

Bibliography.

About the Author.

Index.

Social Network Analysis in Telecommunications

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    A Hardback by Carlos Andre Reis Pinheiro

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      Book details

      Publisher John Wiley & Sons Inc
      Published 20 May 2011
      ISBN-13 9780470647547
      978-0470647547
      ISBN-10 047064754X
      Also in:
      Customer services Media, entertainment, information

      Description

      Book Synopsis
      A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers.

      Table of Contents
      Foreword.

      Preface.

      Acknowledgments.

      Part I: Foundation of Social Network Analysis.

      Chapter 1: An Introduction to Social Network Analysis.

      Chapter 2: Formal Methods for Network Analysis.

      Chapter 3: Theoretical Foundation.

      Chapter 4: Measures of Power and Influence.

      Part II: Social Network Analysis Case Study.

      Chapter 5: Telecommunications Environment.

      Chapter 6: Social Network Modeling.

      Chapter 7: Assessing the Social Network Model.

      Chapter 8: Evaluating the Business Results.

      Chapter 9: Final Remarks for the Case Study.

      Part III: SAS Capabilities for Social Network Analysis.

      Chapter 10: Basic Statistics.

      Chapter 11: Overview of the Link Analysis Node.

      Chapter 12: Visualization Capabilities for Social Network Analysis.

      Chapter 13: A Note about OPTGRAPH.

      Bibliography.

      About the Author.

      Index.

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