Description

The power of Clara's book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business-regardless of industry or geography-of today's social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere. -Ted Mathas, Chairman and CEO, New York Life Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google fifteen years ago. Delegating this opportunity to a social media team is not enough-today's leaders must personally grasp the tectonic changes arising from today's social, always-connected customer, and must re-architect business practices and models accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought lea

Social Business Imperative The

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Paperback by Clara Shih

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The power of Clara's book is that it highlights not only social media practices but fundamental business practices and how... Read more

    Publisher: Pearson Education (US)
    Publication Date: 1/22/2016
    ISBN13: 9780134263434, 978-0134263434
    ISBN10: 013426343X

    Non Fiction , Business, Finance & Law

    Description

    The power of Clara's book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business-regardless of industry or geography-of today's social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere. -Ted Mathas, Chairman and CEO, New York Life Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google fifteen years ago. Delegating this opportunity to a social media team is not enough-today's leaders must personally grasp the tectonic changes arising from today's social, always-connected customer, and must re-architect business practices and models accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought lea

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