Description

Book Synopsis
Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.

Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven b

Six Pixels of Separation Everyone Is Connected Connect Your Business to Everyone

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    A Paperback by Mitch Joel

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    RRP £15.99 – you save £0.80 (5%)

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      Book details

      Publisher Time Warner Trade Publishing
      Published 10 January 2010
      ISBN-13 9780446548229
      978-0446548229
      ISBN-10 0446548227
      Also in:
      Customer services Retail and wholesale industries Sales and marketing

      Description

      Book Synopsis
      Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.

      Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

      The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

      This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.

      Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven b

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