Description

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

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£32.99

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Hardback by Markus Ståhlberg , Ville Maila

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Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world... Read more

    Publisher: Kogan Page Ltd
    Publication Date: 03/02/2012
    ISBN13: 9780749464714, 978-0749464714
    ISBN10: 0749464712

    Number of Pages: 296

    Non Fiction , Business, Finance & Law

    Description

    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

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