Description

If you want to be the best, focus on your most valuable asset: the power of your creative mind

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

Serious Creativity: How to be creative under pressure and turn ideas into action

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£20.00

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Usually despatched within 3 days
Paperback / softback by Edward de Bono

1 in stock

Short Description:

If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition... Read more

    Publisher: Ebury Publishing
    Publication Date: 05/03/2015
    ISBN13: 9780091939700, 978-0091939700
    ISBN10: 0091939704

    Number of Pages: 480

    Non Fiction , Self Help & Mindfulness

    Description

    If you want to be the best, focus on your most valuable asset: the power of your creative mind

    As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

    be creative on demand with de Bono's step-by-step approach

    add value to ideas and turn them into financial assets

    boost creativity with the power of lateral thinking

    break free from old ways of thinking with creative challenging

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