Description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

Selling The Invisible: A Field Guide to Modern Marketing

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£14.99

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Paperback / softback by Harry Beckwith

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and... Read more

    Publisher: Little, Brown & Company
    Publication Date: 03/05/2012
    ISBN13: 9780446672313, 978-0446672313
    ISBN10: 0446672319

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

    Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

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