Selling The Invisible: A Field Guide to Modern Marketing

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Paperback / softback by Harry Beckwith Short Description:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and... Read more

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Publisher: Little, Brown & Company
Publication Date: 03/05/2012
ISBN13: 9780446672313, 978-0446672313
ISBN10: 0446672319

Number of Pages: 256

Non Fiction , Business, Finance & Law