Description

Book Synopsis
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This book presents an exploration of France's response to American influence after World War II.

Table of Contents
PREFACE
1
Anti-Americanism and National Identity
2
The New American Hegemony
The French and the Cold War
3
Yankee Go Home
The Left, Coca-Cola, and the Cold War
4
The Missionaries of the Marshall Plan
5
The American Temptation
The Coming of Consumer Society
6
The Gaullist Exorcism
Anti Americanism Encore
7
The American ChallengeDollars and Multinationals
8
Detente
Debating America in the 1960s
9
Vive 1'Amerique An Epilogue from 1970 to Euro Disneyland
10
Reflections The French Face Americanization

NOTES
SELECT BIBLIOGRAPHY
INDEX

Seducing the French The Dilemma of

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    A Paperback / softback by Richard F. Kuisel

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      Publisher: University of California Press
      Publication Date: Publication Date: 27/01/1997
      ISBN13: 9780520206984, 978-0520206984
      ISBN10: 0520206983

      Description

      Book Synopsis
      When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This book presents an exploration of France's response to American influence after World War II.

      Table of Contents
      PREFACE
      1
      Anti-Americanism and National Identity
      2
      The New American Hegemony
      The French and the Cold War
      3
      Yankee Go Home
      The Left, Coca-Cola, and the Cold War
      4
      The Missionaries of the Marshall Plan
      5
      The American Temptation
      The Coming of Consumer Society
      6
      The Gaullist Exorcism
      Anti Americanism Encore
      7
      The American ChallengeDollars and Multinationals
      8
      Detente
      Debating America in the 1960s
      9
      Vive 1'Amerique An Epilogue from 1970 to Euro Disneyland
      10
      Reflections The French Face Americanization

      NOTES
      SELECT BIBLIOGRAPHY
      INDEX

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