Description

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.

Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

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£11.99

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Paperback / softback by Josh Weltman , Jon Hamm

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Description:

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers.... Read more

    Publisher: Workman Publishing
    Publication Date: 07/04/2015
    ISBN13: 9780761181750, 978-0761181750
    ISBN10: 076118175X

    Number of Pages: 192

    Non Fiction , Business, Finance & Law

    Description

    How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.

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