Description

Book Synopsis
Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.

Scenario Thinking

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    A Paperback by R. Bradley MacKay, Peter McKiernan

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      Book details

      Publisher Cambridge University Press
      Published 10 April 2018
      ISBN-13 9781108469005
      978-1108469005
      ISBN-10 1108469000
      Also in:
      Business strategy Organizational theory and behaviour

      Description

      Book Synopsis
      Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.

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