Description

Book Synopsis
Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.

Scenario Thinking

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    £17.00

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    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Paperback by R. Bradley MacKay, Peter McKiernan

    15 in stock


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      Publisher: Cambridge University Press
      Publication Date: 10/4/2018 12:00:00 AM
      ISBN13: 9781108469005, 978-1108469005
      ISBN10: 1108469000
      Also in:
      Business strategy Organizational theory and behaviour

      Description

      Book Synopsis
      Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.

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