Description

Book Synopsis
Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.

Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.

Rethinking Users: The Design Guide to User

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    RRP £27.99 – you save £4.20 (15%)

    Order before 4pm today for delivery by Wed 5 Aug 2026.

    A Hardback by Michael Youngblood, Benjamin Chesluk, Nadeem Haidary

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      View other formats and editions of Rethinking Users: The Design Guide to User by Michael Youngblood

      Publisher: BIS Publishers B.V.
      Publication Date: Publication Date: 03/09/2020
      ISBN13: 9789063695811, 978-9063695811
      ISBN10: 9063695810

      Description

      Book Synopsis
      Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.

      Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.

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