Rethinking Prestige Branding: Secrets of the Ueber-Brands
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Paperback / softback by Wolfgang Schaefer , JP Kuehlwein
Short Description:
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all... Read more
Publisher: Kogan Page LtdPublication Date: 03/05/2015
ISBN13: 9780749470036, 978-0749470036
ISBN10: 0749470038
Number of Pages: 272