Description

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

Retail Marketing and Branding: A Definitive Guide to Maximizing ROI

Product form

£34.99

Includes FREE delivery
Usually despatched within 5 days
Hardback by Jesko Perrey , Dennis Spillecke

3 in stock

Short Description:

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 07/12/2012
    ISBN13: 9781118489529, 978-1118489529
    ISBN10: 1118489527

    Number of Pages: 400

    Non Fiction , Business, Finance & Law

    Description

    Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

    The second edition of Retail Marketing and Branding includes the following updates:

    * New and updated case examples

    * Updated figures and examples throughout

    * New interviewers with recent experiences

    * Additional chapters

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2025 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account