Description

Book Synopsis
Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.

Retail Marketing

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    A Hardback by Sarah Montano

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    RRP £12,700.00 – you save £12,604.75 (99%)

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      Book details

      Publisher Kogan Page
      Published 11 March 2025
      ISBN-13 9781398617667
      978-1398617667
      ISBN-10 1398617660
      Also in:
      Retail and wholesale industries

      Description

      Book Synopsis
      Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.

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