Description
Book SynopsisThis book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers.
Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to:
- Transfer the benefits of online shopping to physical stores
- Develop new, interactive brand experiences
- Apply latest in-store technologies
- Present customers a more sustainable, greener store experience
Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Table of ContentsPart I. Brand Experience
1. Testing and Playing
2. Paid Experience
3. Pop-up Shop
4. Community Hub
Part II. Retail Technologies
5. Augmented Reality
6. Virtual Reality
7. Artificial Intelligence
8. RFID: Radio Frequency Identification
Part III. Inspired by Online Retail
9. Social Networks
10. In-Store Apps
11. Easy Checkout
12. Pickup and Returns
13. Delivery
Part IV. Sustainability
14. Point of Sale
15. Rent, Resale, Redesign
16. Closing Words
