Description
Book SynopsisAttitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. The chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods, offering guidance on how to research attitudes in multilingual communities and in signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches.
Trade Review'This brilliant new book will energise the field by offering researchers a clear and detailed overview of the latest methods to investigate language attitudes.' Jean-Marc Dewaele, Birkbeck, University of London
'For those seeking to better understand and evaluate research into language attitudes, and for those wishing to conduct investigations of their own, this outstanding and comprehensive collection of clearly explained and well-exemplified chapters by leading contemporary researchers is likely to be the go-to resource for many years to come. In addition, the volume provides a valuable productive backdrop and reference point for further methodological innovation and development in this complex and challenging field.' Peter Garrett, Cardiff University
'This book gives a wonderful overview of techniques and methods in language attitude research, and offers a discussion of the opportunities and challenges that investigators in this highly interdisciplinary field encounter. I can recommend this book to anyone who wants to investigate the relationship between societal and political structures and our views about language in more detail.' Nanna H. Hilton, University of Groningen
Table of Contents1. An introduction to language attitudes research Ruth Kircher and Lena Zipp; Part I. Analysis of the Societal Treatment of Language: 2. Discourse analysis of print media Olivia Walsh; 3. Content analysis of social media Mercedes Durham; 4. Discourse analysis of spoken interaction John Bellamy; 5. Analysis of communication accommodation Jakob Leimgruber; 6. Variable analysis James Hawkey; Part II. Direct Methods of Attitude Elicitation: 7. Semi-structured interviews Petros Karatsareas; 8. Focus groups Michael Hornsby; 9. Questionnaires to elicit quantitative data Ruth Kircher; 10. Questionnaires to elicit qualitative data Lena Zipp; 11. Perceptual dialectology Chris Montgomery; Part III. Indirect Methods of Attitude Elicitation: 12. The matched-guise technique Verónica Loureiro-Rodríguez and Elif Acar; 13. The verbal-guise technique Marko Dragojevic and Sean Goatley-Soan; 14. The theatre-audience method Tore Kristiansen; 15. Experimental methods to elicit language attitudes among children Jasmine M. DeJesus, Radhika Santhanagopalan, and Katherine D. Kinzler; 16. The Implicit Association Test paradigm Laura Rosseel; Part IV. Overarching Issues of Language Attitudes Research: 17. Researching language attitudes in multilingual communities Bernadette O'Rourke; 18. Researching language attitudes in signing communities Annelies Kusters, Maartje De Meulder, and Erin Moriarty; 19. Researching language attitudes based on historical data Anna D. Havinga and Andreas Krogull; 20. The use of priming in language attitudes research Abby Walker, Katie Drager, and Jennifer Hay; 21. Mixed-methods approaches to the study of language attitudes Ruth Kircher and James Hawkey.
