Description

Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.

  • Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years
  • Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview.
  • Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions
  • Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers

Research Methods in Intercultural Communication: A Practical Guide

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£86.95

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Hardback by Zhu Hua

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Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 19/01/2016
    ISBN13: 9781118837467, 978-1118837467
    ISBN10: 1118837460

    Number of Pages: 368

    Non Fiction , Dictionaries, Reference & Language

    Description

    Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.

    • Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years
    • Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview.
    • Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions
    • Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers

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