Description

This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. "Your Turn" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.

Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches

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£68.00

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Paperback / softback by Scott W. VanderStoep , Deidre D. Johnson

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This book offers an innovative introduction to social research. The book explores all stages of the research process and it... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 29/01/2009
    ISBN13: 9780470343531, 978-0470343531
    ISBN10: 0470343532

    Number of Pages: 352

    Non Fiction , Politics, Philosophy & Society

    Description

    This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. "Your Turn" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.

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