Quick Guide Trendmanagement

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Paperback by Jörg Blechschmidt Short Description:

Vorwort.- Über Trends im Allgemeinen.- Exkurs: Umgang mit unscharfen Informationen.- Trendanalyse in Unternehmen.- Trendrecherche: Trendinformationen sammeln.- Trendanalyse: Auswirkungen verstehen.- Exkurs: Denkfallen bei der Trendanalyse.- Trendstudie: Tiefenanalyse eines... Read more

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Publisher: Springer Gabler
Publication Date: 7/31/2024
ISBN13: 9783662691946, 978-3662691946
ISBN10: 3662691949

Non Fiction , Business, Finance & Law