Description
Book SynopsisNATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, and Forbes
Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.
Boston Beer's Jim Koch offers readers a six-pack of wisdom. The Boston Globe
Pull up a chair and crack open a Sam Adams. It's time to leave behind business as you know it.
Quench Your Own Thirst covers everything from finding your own Yoda to Koch's theory on how a piece of string can teach you the most important lesson you'll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launc
