Description

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.

Public Relations Campaigns: An Integrated Approach

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£114.03

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Paperback / softback by Regina M. Luttrell , Luke W. Capizzo

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With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives... Read more

    Publisher: SAGE Publications Inc
    Publication Date: 09/03/2021
    ISBN13: 9781544385587, 978-1544385587
    ISBN10: 1544385587

    Number of Pages: 336

    Non Fiction , Business, Finance & Law

    Description

    With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.

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