Description

Tested-in-the-trenches competitive intelligence techniques used at today's top companies

This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.

  • The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
  • Numerous case studies vividly illustrating cutting-edge CI techniques in action

Proven Strategies in Competitive Intelligence: Lessons from the Trenches

Product form

£42.34

Includes FREE delivery
RRP: £60.00 You save £17.66 (29%)
Usually despatched within 5 days
Hardback by John F. Prescott , Stephen H. Miller

Out of stock

Short Description:

Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 27/03/2001
    ISBN13: 9780471401780, 978-0471401780
    ISBN10: 0471401781

    Number of Pages: 352

    Non Fiction , Business, Finance & Law

    Description

    Tested-in-the-trenches competitive intelligence techniques used at today's top companies

    This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.

    • The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
    • Numerous case studies vividly illustrating cutting-edge CI techniques in action

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2025 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account