Description

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

  • Planning and scheduling
  • Personal appeals
  • Building mailing lists
  • Donor outreach
  • Writing calls to action
  • Direct mail testing
  • Targeting specific groups
  • Testimonials
  • Pledge forms
  • Response rates
  • Analyzing results
  • Bounce backs

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results

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£55.00

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Usually despatched within days
Paperback / softback by Scott C. Stevenson

2 in stock

Short Description:

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals.... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 09/07/2013
    ISBN13: 9781118693094, 978-1118693094
    ISBN10: 1118693094

    Number of Pages: 50

    Non Fiction , Business, Finance & Law

    Description

    Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

    Important topics covered include:

    • Planning and scheduling
    • Personal appeals
    • Building mailing lists
    • Donor outreach
    • Writing calls to action
    • Direct mail testing
    • Targeting specific groups
    • Testimonials
    • Pledge forms
    • Response rates
    • Analyzing results
    • Bounce backs

    Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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