Description
Book SynopsisTake your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions.
Table of ContentsForeword xix
Introduction 1
Part I: Getting Started with the Business of Blogging 7
Chapter 1: Examining Blogging at the Professional Level 9
Chapter 2: Finding Your Niche in the Blogosphere 33
Chapter 3: Protecting Your Blog with Appropriate Business Policies and Practices 55
Part II: Making Money with Your Blog 79
Chapter 4: Monetizing Your Blog Strategy 81
Chapter 5: Selling Products or Services on Your Blog 97
Chapter 6: Making Money from Advertising 117
Chapter 7: Getting Paid for Your Words 151
Part III: Building Your Blog, Step by Step 169
Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting 171
Chapter 9: Designing Your Blog 189
Chapter 10: Developing Your Blog Content 211
Part IV: Maximizing Your Blog’s Success 237
Chapter 11: Getting the Word Out about Your Blog 239
Chapter 12: Responding When Companies Come Calling 267
Chapter 13: Monitoring and Measuring: Why They Matter 283
Chapter 14: Keeping Your Blog Fresh 303
Part V: The Part of Tens 317
Chapter 15: Ten Common Mistakes and How to Avoid Them 319
Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading 327
Chapter 17: Ten Tips for Jump-Starting Your Creativity 335
Index 343
