Description

Book Synopsis

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.



Trade Review
Offers much to think about . . . engaging * Creative Review *
Challenges the way we think creatively by flipping the logical, 2D way of thinking on its head * Psychologies *
Cool, clear, very readable * Overseas Property Professional *

Predatory Thinking

    Product form

    A Paperback / softback by Dave Trott

    £11.69

    Includes FREE delivery

    RRP £12.99 – you save £1.30 (10%)

    Order before 4pm today for delivery by Wed 2 Sep 2026.

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      Book details

      Publisher Pan Macmillan
      Published 6 November 2014
      ISBN-13 9781447285342
      978-1447285342
      ISBN-10 1447285344
      Also in:
      Business, Finance & Law Business strategy Management: leadership and motivation Health & Wellbeing Self-help, personal development and practical advice Self Help & Mindfulness

      Description

      Book Synopsis

      'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times

      Life is a zero-sum game.

      Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

      Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.



      Trade Review
      Offers much to think about . . . engaging * Creative Review *
      Challenges the way we think creatively by flipping the logical, 2D way of thinking on its head * Psychologies *
      Cool, clear, very readable * Overseas Property Professional *

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